−35% CPL in 2023 vs previous year
Quality over volume: better-qualified leads, lead-gen revenue doubled in six months.
Renting company with a long, complex sales cycle. The commercial team received many leads but few qualified, which diluted sales effort.
We redesigned the entire paid media strategy focused on lead quality over volume: commercial intent targeting, enriched forms and scoring before handing off to sales.
We stopped optimizing for form volume and started optimizing for real generated revenue. Media buying was aligned to the full commercial funnel.
We implemented lead scoring, campaigns segmented by industry and fleet size, and a weekly feedback system with sales to refine audiences.
−35% CPL, 2X lead-gen revenue in H1 2024 vs H1 2023, +10,500 leads generated and +10% conversion rate vs the site average.
We optimized for real generated revenue, not for form volume.