60X ROAS in high-ticket campaigns
Meta Ads
Dynamic catalogs + Advantage+ that scaled investment 70% without losing efficiency.
eCommerce brand with a wide catalog and high competition. It needed to scale spend without cannibalizing ROAS and activate multiple product categories simultaneously.
We redesigned the campaign structure with dynamic catalogs, Advantage+ targeting and a machine learning model that prioritizes high-ticket products based on margin and rotation velocity.
We moved from flat campaigns to an architecture segmented by category and ticket, with dynamic budget that reallocates spend where the algorithm finds better performance.
Advantage+ Shopping rollout, dynamic catalogs by line, modular creative by category, and a weekly optimization loop based on business metrics (margin) — not just CPA.
60X sustained ROAS on high-ticket, 48X even after scaling budget +70%, and 15+ categories generating revenue in parallel.
We scaled investment 70% without losing efficiency, activating the entire catalog in parallel.