30.2X ROAS January 2026
$253K in a single month
Multichannel strategy to maximize direct bookings. From 19 to 44 campaigns, from 2 countries to 5 markets.
Leading tourism transport company heavily dependent on OTAs. The challenge: grow direct online bookings and expand geographies without losing efficiency.
Multichannel Google + Meta strategy structured by market, language and intent. Phased expansion: first consolidate CR and USA, then open Canada, Europe and LATAM with localized creative and landings.
We moved the business from intermediary dependency to a predictable direct channel. Each new market was treated as an independent launch with its own KPIs.
We moved from 19 to 44 active campaigns with granular tracking by country, audience and product. We implemented multitouch attribution and weekly feedback loops with the commercial team.
30.2X ROAS in January 2026, $253K in a single month, +56% in direct bookings and revenue growth of +37.6% year over year ($553K → $762K).
We went from depending on OTAs to owning a predictable, scalable direct channel.